In collaboration with Brianna Robertson-Tekii.
Students often use snacking to procrastinate when studying or completing university projects. What most students have in common is using food as a delaying tactic, procrastin-eating! Treat Yo Self was a student-designed sub-brand of Whittakers. Treat Yo Self gives students accessible alternatives to unhealthy snacking that still incorporates chocolate without all of the guilt.
Below is our final proposal/dossier.
Mockup of chocolate packaging.
Prototype - We asked a group of students to write one word that described the chocolate and to draw what the chocolate tastes like/makes them feel. We tested Dark (70%), Milk, White and Caramello chocolate.