Treat Yo Self 
In collaboration with Brianna Robertson-Tekii.
Students often use snacking to procrastinate when studying or completing university projects. What most students have in common is using food as a delaying tactic, procrastin-eating! Treat Yo Self was a student-designed sub-brand of Whittakers. Treat Yo Self gives students accessible alternatives to unhealthy snacking that still incorporates chocolate without all of the guilt. 
Below is our final proposal/dossier. 
Mockup of chocolate packaging.
Prototype - We asked a group of students to write one word describing each flavour of chocolate and to draw what it tastes like or how it makes them feel. We tested Dark (70%), Milk, White and Caramello chocolate. 
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